Ivan Pavlov

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Meet Dr Ivan Pavlov, most famous perhaps for the work he did with dogs to better understand what is known as the ‘conditioned reflex’. Understand what inspired and motivated him and the implications of his work on society. An influential physiologist and psychologist, he made the outstanding discovery that it was possible for people to actively condition themselves, when signalled by external factors. Today ‘behaviourism’ and social conditioning are a natural part of our lives, with both negative and positive connotations. Hence, his discoveries have had major political and medical implications and ‘conditioning’ has become a powerful tool.

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