Ray Kroc
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Meet Ray Kroc, the man behind McDonald’s Golden Arches and the global fast food restaurant empire that it has become. In this inspiring story, you gain a new insight into how he came to meet the McDonald brothers, who were running a small burger joint. Understand how his experience in business and creative ideas, enabled him to develop a vision that would ultimately pave the way for the whole fast food industry. He also founded the Ronald McDonald House to support children in need and their families. You’ll enjoy getting acquainted with this amazing man. Ray’s success, and the success of the company, is a tribute to his great business skills and his ability to recognise a fantastic opportunity when it arose. A must read, whether you’re an entrepreneur, looking for inspiration in your own career, or you just simply enjoy a good story.
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Soichiro Honda
Founder of the Honda Motor Company, Soichiro Honda was an inspiring and powerful businessman. His passion for mechanics led him from tinkering in his father’s bicycle repair shop, to producing motorcycles and automobiles, to participating in Formula One racing. Comprehend what it took to build such an empire and gain a personal insight into the life of the man often referred to as ‘The Japanese Henry Ford’. His legacy lives on today and the Honda Foundation provides financial assistance to numerous charities. It also offers prizes and awards to encourage leaders in the field of eco-technology.
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Gugliemo Marconi
Gugliemo Marconi started a new era in communication when he successfully transmitted radio waves 100 metres across his garden. In it’s day, the invention of the radio also saved many lives. Discover how his genial ideas led him to establish a flourishing company and gain international success. Be inspired by his incredible knack for recognising and acting upon opportunities he was presented with.
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Coco Chanel
Meet Coco Chanel! She was one of the most influential style icons of all time. Everyone knows the Chanel brand, but few know the inspirational rags-to-riches story behind it. Take a journey from a poor house in Saumur, to a convent, to the glitz and glamour of Paris, where Chanel opened her first shop. Be inspired by her great story, as it comes alive through BioViews®.
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Elizabeth Arden
The Amazing People Club® takes great pleasure in introducing you to Elizabeth Arden, one of the world’s most successful business entrepreneurs. Her name is proudly displayed on the shops that sell her range of cosmetic products. But, who was Elizabeth Arden and how did she achieve her success, in an age when it was difficult for women to develop a business career? In this title, which can be used by students as well as adults, you will get an in-depth insight into her work and life. Her story is an inspiration that will help you make the most of your time.
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